Wednesday, February 2, 2011

California Cedar to offer Private Label

If you've ever tried a Republic of California Palomino pencil, you understand how exciting this is.
If you haven't then you owe it to yourself to order up a dozen.  Weather it's the original Palomino or new Blackwing, lovers of smooth dark high quality pencils will find these to be the new high water mark in your collection.
The original Palomino pencil


So with the news that they will be offering a private label option soon, I'm hoping to see more high quality private label pencils.  There used to be a time when companies and organizations wanted to make sure that their name only appeared on the best quality pencils and pens for fear of customers association of a poor quality writing instrument with the overall quality of their product or service.  More recently it seems that cost has won out over quality especially with many domestic companies no longer offering it as a service.

Preliminary private label concepts from CalCedar
My hope is that , if nothing else, this will remind casual users that pencils can be such a simple luxury and they don't have to be scratchy and poorly made.   I would love to see General and Musgrave get on board with this concept as well.

http://www.pencils.com/private-label-coming-soon

(I might also be looking to get a run of Sketchbook Central pencils run depending on the cost...)

What do you think, would your company benefit from these?
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